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May 8, 2012

33rd Annual Telly Awards

U.S. Masters Swimming is excited to announce that it has been awarded a Bronze Telly Award during the 33rd Annual Telly Awards for its outstanding promotional video, “We Are U.S. Masters Swimming.” The honor is shared with creator and producer Ben Christoffel of Liquid Media.

The 2-minute, 54-second spot includes footage from USMS events and captures the essence of the organization in the diversity of its members. “We Are U.S. Masters Swimming” can be seen on USMS’s YouTube Channel and on the registration page.

“We sought to create a USMS brand video that would have wide appeal showcasing our heart and soul,” says Rob Butcher, USMS’s executive director. “With 11,000 entries, we are truly honored to receive this recognition.”

“In addition to being an incredibly talented producer, Ben is a Masters swimmer and coach,” Butcher says. “He’s passionate about Masters swimming and we are fortunate to be able to bring his creative talents to bear on projects such as this one.”

About the Telly Awards

Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions. And now, for the first time, the Telly Awards also honor your work created for the Web. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. The Telly Awards is a widely known and highly respected national and international competition and receives more than 12,000 entries annually from all 50 states and many foreign countries.

About U.S. Masters Swimming

U.S. Masters Swimming, founded in 1970, is a membership-operated national governing body that promotes health, wellness, fitness and competition for adults through swimming. It does so by partnering with more than 1,500 adult swim programs across the country; promoting information via the bimonthly member magazine, SWIMMER, monthly e-newsletters, STREAMLINES, and website,; and by sanctioning and promoting pool, open water and virtual events and competitions. More than 55,000 adults are registered members of U.S. Masters Swimming.


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